GreenSpace is a professional landscape and architecture organization offering award winning expertise in sustainable, biodiverse design and technology. Green Space strives to enrich the urban experience by connecting people to nature.
The Logo design demonstrates overlaying a structure with a tree. The negative space of the structure and portion of the tree progressing from white to green implies this message of enhancement of the urban environment and experience..
The Identity design for GreenSpace consisted of two approaches to express the the brand and its identity in two distinct ways.
The Identity design for GreenSpace consisted of two approaches to express the the brand and its identity in two distinct ways.
The first approach plays to the brands message of enriching the urban experience. In this design, the Brand’s colours are showcased in simple geometric shapes and overlaid onto the otherwise lifeless black and white images. This implies again that GreenSpace can simplify the connection to nature and add value to urban life. The brand’s logo and message is showcased here large and bold and as the only aspects of colour, contrasting to the black and white photographs allowing it to stand out.
Approach 1
Approach 2
The second approach plays to the brands professional side, showcasing its services and the brand as friendly, approachable and recognizable. It also promotes to the brands advocation for sustainability and bio diversity with colourful images and their circular frames. Circles can often associated with sustainability and the earth.
